Every time you hit publish to a blog post, you expect it to have a good click-through rate. What is the click-through rate? It’s the number of people who click on a link from your blog post to your website. There are many elements that are used to create a blog post that will take your blog from an average blog to a successful blog that is read by thousands of people. In this post, we’ll provide a definitive guide on what you need to know about creating a blog post that will make readers want to keep reading.